Brief
Invitrogen are part of Life Technologies, a global biotechnical tools company providing premier systems, consumables and services for scientific researchers around the world. With more than 50,000 products used by more than 70,000 customers around the globe, Invitrogen wanted a website that allowed users to browse and interact with their range of benchtop devices in a dynamic way, allowing the user to explore the different functions each device, reducing their carbon footprint from transporting devices around the world for demonstrations.
Our Approach
Using photographic realism, we created a custom-built turntable in our photography studio which allowed us to take 360 degree photos of each device. Using these photos, we then built a custom Flash application that allowed the user to interact with the devices – to look at them from any angle, zoom in to inspect detailed areas, open and close lids, switch on screens and anything else a customer would want to do – just as if they had the device right in front of them.
Results
Fantastic feedback was received from departments within the company across the world. Initially it was only meant to be deployed to the European market, but after the great reception it received, the marketing team decided to deploy it worldwide.
Visit the Benchtop Devices by Life Technologies website: http://www.benchtopdevicesbylifetechnologies.com
