Brief
Glasgow’s newest live music venue, The Bay, asked us to create a new brand that would ’hit the right note’. The new brand was then incorporated in various external and internal signage, including window vinyls, and other printed materials, and everything was rolled out in time for their launch event in December 2010.
Our Approach
We wanted to create a strong brand which would capture what The Bay is all about – live music. The brand had to be strong and bold but at the same time simple and eye catching so that it stood out to passers-by on external signage. Silhouette mirror vinyls inside reflect famous musicians across the ages, some more obvious than others, leaving customers pondering as they try to guess them all!
Results
“The Bay’s going from strength to strength and we are delighted with our new brand. We were very impressed by the way Midgibyte dealt with our tight deadlines ahead of our launch night and look forward to working with them again.” – Billy Smith, Proprietor.
