Brief
Rivergate Shopping Centre in Irvine, Ayrshire’s No 1 shopping destination, were looking for a new creative partner for their various indoor and outdoor marketing campaigns throughout the year.
Our Approach
Following a series of successful meetings with management at Rivergate to ascertain all necessary information about the Centre, an initial creative concept was agreed for a Free Parking campaign which was then turned into artwork for a bus rear and a poster. Similar creative has been used for a Free Summer Entertainment programme and for the Rivergate Action Fund. Other work has included their 2011 Easter campaign, press advertisements and various photography.
Results
Although too early to report on statistics and footfall figures as a result of the new creative, Marketing Manager for Rivergate, Ashley McKay quoted “We have only recently been working with the Midgibyte team and since day one it has been an absolute pleasure – they have absorbed any pressure in the design process, enhancing and developing the simplest of ideas into something spectacular. In a very competitive market their designs, quick turnaround and ‘no job too big or small’ attitude really stands out in a crowd. I feel they have understood our brand and have complete confidence when asking them to do anything.”
